WOW Word-Of-the-Week #480: Trust

October 17, 2013 by  

Trust firm reliance on the integrity, ability, or character of a person.

Would you agree that you tend to trust people that you like? Do you think you could win someone’s trust without speaking to them? How often do you smile during the course of your day?

Henry DeVries, assistant dean for external affairs UC San Diego, featured another great UT article titled, “Five Ways to Win Someone’s Trust Without Speaking.” He writes, “Trust is at the core of every type of human transaction, whether it’s in business, family matters, or with a romantic partner. If you want to get hired, you need to inspire trust.

 “The best way to get someone to like you is to win their trust,” says author Marvin Brown. “Like and trust are first cousins. We generally don’t like people we don’t trust. And we tend to trust people we do like.”

Brown is an expert in business communication strategies and the author of a great new book “How to Meet and Talk to Anyone, Anywhere, Anytime: Simple Strategies for Great Conversations.”


In Loving Memory of Dixie & Her Great Smile!

  • 1.    Give a heartfelt, teeth- showing smile. This says to the other person, “You can relax and feel safe with me.” Women are generally better at this than men. To practice, pretend you’ve just bumped into a great friend you haven’t seen in years, or pretend you’ve been introduced to a famous celebrity you’ve long admired. Reproduce that smile, and for a few days practice using it when you greet people. Pay attention to its effect on them.
  • 2.    Add a smile when delivering encouragement. When telling someone you’re glad to meet them, or when praising, complimenting, or congratulation them, always accompany that positive message with a smile that externalizes your inner feelings of joy or genuine warmth and affection for the person. It magnifies your message and makes it more memorable.

This week’s focus is on trust. Do your customers, guests, members or clients trust you? Are you easily able to express your inner feelings of joy or genuine warmth and affection for a person? How would it feel to give a heartfelt, teeth-showing smile to a complete stranger?