For Club Managers

Susan Clarke is a dynamic international speaker and author, whose effervescent and lively style of communication reflects her outlook on life and her beliefs. She is a Certified Behavior and Values Analyst and a recognized expert in the field of internal and external member service. Susan’s novel theories are based on her “real life” experience combined with her expertise in the areas of behavioral styles and attitudes.

She has presented programs at the 1997 Legislative Conference, the ’92, ’95 & 2001 Annual Conferences, the ’93 & ’94 Chicago Regional Workshops, and the ’02 Canadian Club Managers Eastern and Western Workshops. She has been working with Club Managers since 1985 and has conducted programs for a number of CMAA Chapters. After speaking at chapter meetings, she has returned to work with the staff and managers at numerous clubs. She has had the privilege to work with The Union League Club, Medinah Country Club, The Duquesne Club, Oakmont Country Club, Oakland Hills, The Olympic Clubs, The Penn Club, Des Moines Golf and Country Club, Victoria Club, Interlachen, Atlanta Athletic Club, Augusta Country Club and Augusta National to name a few.

Susan is the author “The FUN-damental Secrets of Service: How to have fun and make Your Customers Feel Good About Spending Their Money.” Written in novel form, it is designed to help develop your customer service skills and strengths. In addition, Susan is a contributing author to the Hospitality Master Series which has released, “50 Proven Ways to Build Restaurant Sales and Profits, 50 Proven Ways to Build More Profitable Menus, and 50 Proven Ways to Enhance Guest Service.”

“Not only did you make my workload effortless but you made me look like a genius for hiring you.”                                                                                                                                      – Jeff Belting, Vice President – Upper Midwest Chapter of CMAA

She consistently receives rave reviews for her presentations. “A unique ability to communicate,” “able to relate to all levels of an organization,” and “Susan is one delightful bubble of enthusiasm” are just some of the positive comments expressed by her many clients.